DIAGEO
Videokoncept
PURPOSE:
The campaign aims to increase the preference for whiskey drinks by inspiring how it can be served as a modern, refreshing and simple drink.
In addition, the concept should encourage finding new unknown Friday occasions where whiskey can be enjoyed with friends.
SOLUTION :
Euroman's Friday bar is the focal point to inspire the user and communicate Bulleit's "simple, refreshing tasting serve". This is done through integration into the program, as well as through uniquely produced SoMe content.
In parallel with the program, we developed a print and digital native track, where we merged the Friday bar with the Bulleit story and selected brand assets.
RESULT:
Average reading time: 2.35 min
Total reach
One advertorial, three video shares, one Instagram post & one Instagram story has generated a total of 293,449
