Fazer
Here you can read about our Fazer case.
Purpose:
The purpose of the campaign is to increase awareness of Fazers Havreris product portfolio to the target group of 20-49-year-olds.
Solution:
Through storytelling, consumers are made aware of Fazer Havreris and its usefulness.
As an extended arm for Fazer, a collaboration is made with strong influencers who develop content on their own Instagram profiles in an authentic and credible universe.
At the same time, 6 small inspiring films are produced, with a focus on the chef's preparation of the Havreris product with relevant accompaniments. The films are launched on Alt for damernes SoMe channels together with online advertorials and banner material at Alt.dk/mad.
Content elements:
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