Feiber

Purpose:

The promotion must be relevant to existing resellers. Materials are being developed that retailers can use to promote the shoe online on their own channels to the end-user.
The campaign must also be relevant for recruiting new dealers, where press material is developed that can be sent to dealers who must convince them that they must sell the shoe.

Solution:

Warehouse, construction site, or workshop? The new Reebok Fusion Flexweave is created to stand the distance - no matter what the working day offers.
Based on creative video formats and press releases, the new Reebok Fusion Flexweave shoe's versatility is displayed.