Garmin
Here you can read about our Garmin case.
Purpose:
In collaboration with influencer Susan Milo, Unique Social developed a concept focusing on Susan's 'daily routines'. These routines formed the basis of a hero film. The film was divided into five shorter films adapted to the IG reels format, which focused on different routines in Susan's everyday life, and how Garmin Venu sq contributes positively to the completion of the daily routines through a natural and believable narrative in sound and images.
Solution:
The campaign was across several media, and therefore several channels were integrated into the solution:
- 5 instagram Reels and 1 Instagram post on @susanmilo
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5 instagram Reels on @altfordamerne
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5 instagram Reels on @euroman_dk
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6 instagram posts @susanmilo
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14 x instagram stories @susanmilo
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14 instagram stories @susanmilo
Result:
Reels @susanmilo
Number of plays: 148,995
Number of likes: 2247
Number of comments: 76
Reels @altfordamerne
Number of plays: 90,767
Reels @euroman_dk
Number of plays: 77,200
In feed and stories @susanmilo:
Impressions: 320.182
Total reach: 294,170
