Lacoste

PURPOSE:

In connection with the SS18 collection, Lacoste wanted increased focus on the product's yield in an occasion-based context.

The keywords, in brief, focused on fashion, image, and high production quality.

SOLUTION:

Through Euroman's Fashion Director Frederik Lentx Andersen, we developed seven stories that tell how Lacoste can be used in different situations and occasions during a week.

RESULT:

Stories on Frederik's profile achieved a reach of over 30,000. In a fashion interested and relevant target group.

In addition, the story was activated through digital advertorials on euroman.dk.

Total reach for the campaign = 35,000

Average time spend: 02:06