Lancôme

PURPOSE:

To create awareness and involvement of three new Lancôme products, targeting different challenges that women experience. Educate the target group on not only the beauty technology that lays behind the products, but also the new and strong ingrediencies .

SOLUTIONS:

To keep a red thread from campaign to campaign with the different products, we created a meta communication ankle that underlined Lancôme as the brand.

Together with Eurowoman, Lancôme became the co- creator of SKIN STORIES – a online video series of different important and new knowledge for women skin - all centred around the product in play in that particular video episode.

The double endorsement of having experts in the videos and the introduction by Eurowoman gave the best “quality-stamp” for new products produced by a high quality brand.

CONTENT ELEMENTS:

Digitorials with imbedded full length video

Cut down versions of the videos for SoMe

Meta Assets