Starbucks
Here you can read about our Starbucks case.
Purpose
Egmont Social People has entered into an annual agreement with Starbucks, where the task is to create engaging and relevant content that supports the planned campaigns over 12 months.
Solution:
For the June campaign, the focus was on creating awareness of Starbucks iced coffee.
Through six micro-influencers and Ambassador collaboration with Stephanie and Kasper Fisker, Unique Social created the concept and developed campaign content.
Campaign KPIs (expected)
Followers: 66,442
CPM: 206
Expected Impressions: 96.652
Expected Reach: 81,470
Expected Engagements: 6,668
Results (achieved)
6 IG posts
16 stories
Total impressions: 119,247
Total reach: 104,869
Commitments: 6,623
Impressions rate: 36.63%
Engagement rate: 5.55%
Reach rate: 55.01%
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