Summercation

Mission:

The influencers Pernille Rosenkilde and Virgil Nicholas went on a mission set up by Eurowoman and Euroman, where they were to find small secret places that give a sense of Europe in Denmark.

Purpose:

In collaboration with Renault, V6 and L'oreal, Unique Social developed the "Sommercation" concept, which was primarily driven by video content exposed through Egmont's and the influencers' channels.

The influencers Pernille Rosenkilde and Virgil Nicholas went on a mission set up by Eurowoman and Euroman, where they were to find small secret places that give a sense of Europe in Denmark.

Pernille Rosenkilde and Virgil Nicholas went on an adventure in Denmark, where on a four-episode journey they tried to find small hidden gems in the Danish country, which could give a feeling that you were in another European country. The purpose was to show the hidden treasures that Denmark hides, and inform relevant stakeholders that you do not necessarily have to travel far to get the feeling you have when you travel in other countries.

Solution:

The key communicators were Pernille Rosenkilde and Virgil Nicholas, who in collaboration with Renault, V6 and L'Oréal traveled around Denmark. The primary content was four videos intended for IGTV. To create a common communication, increase the overall reach and relevance of the concept, several channels were activated over a 4 week period with different types of content supporting the current episodes. The following channels were activated during the campaign period:

​Eurowoman and Euroman

• Facebook

• Instagram

• Newsletter

• ALT.dk and Euroman.dk

• Online Advertorial

• Influencers Pernille Rosenkilde and Virgil Nicholas

• @prosenkilde

• @virgthebird