Vichy

PURPOSE:

To create awareness and involvement for three new Vichy product lines, targeting different challenges that women experience when interring or being in menopause. Educating the target group on not only menopause but also the Vichy technology that is the backbone of the products that helps skin challenges in this period of life.

SOLUTIONS:

Creating a universe in which all three product lines are highly relevant and engaging.

Overall focus is the meta communication that underlined Vichys’ storytelling as a brand.

Together with Alt for damerne, Vichy became the co- creator of “kære overgang”– a podcast  series circling everything menopause related. In a fun and unformal way the host Annamette Fuhrmann and her guests takes women through different topics of menopause. Everything from hormones to skincare are covered by personal experiences and expert guidance.

The Podcast episodes did not stand alone. Throughout the months of podcast releases every episode was flanked by video content, SoMe assets, Digitorials and advertorials. All coming together in the end at a live event with 300+ women, a panel of experts and Vichy involvement.

The double endorsement of having experts in play and the introduction by Alt for damerne gave the best “quality-stamp” for new products produced by a high quality brand.

CONTENT ELEMENTS:

Podcast episodes

Video interviews

Cut down video meta-assets

Digitorials

Advertorials

Digital invites

Live event