YSL Beauty
Influencer kampagne
PURPOSE:
Increase audience engagement in a fashion context.
And
SOLUTION:
A combined event and influencer campaign during Copenhagen Fashion Week.
See case video.
RESULTS:
KPIs, Instagram posts
#yslbeauty 100%
#paid = 79%
@yslbeauty = 88%
Brand name visable = 96%
CONCLUSION:
Instagram stories have contributed by 88% of earned value.
This is due to the amount of non-paid stories, which has been the main media for non-paid influencers.
Non-paid has contributed with 70% of earned value and is the main factor for the good results.
However, the paid posts have driven the non-paid earned value by 2.4 times of paid earned value.
Total earned value is 80% higher than total costs.
When paid content has produced 100 kr earned value, Non-paid has produced 240 kr earned value. That is an increase of 140%
